SHUEISHA Privacy Guideline

Shueisha Inc. (hereinafter, “Our Company”), while establishing “Basic Policy of Shueiha on How to Treat Personal Information” to protect privacy of those who use the websites operated by Our Company, annouces this privacy guideline on how Our Company processes customers’ personal data including customers’ personal information. Definitions of the terms used in this guideline are as follows:

■ “Personal Information”

“Personal Information” shall have the same meaning as that of the “personal information” defined in “Act on the Protection of Personal Information” (Act No. 57 of May 30, 2003, amended on September 3, 2015, hereinafter “APPI”), i.e., information containing name, address etc., through which a specific individual can be identified, and information containing an individual identification code including license number of driver’s license and face recognition data. Information, through which a specific individual cannot be identified, but readily identified by collated with other information, shall be also included in Personal Information.

■ “Specific Personal Information”

“Specific Personal Information” shall have the same meaning as that of “specific personal information” defined in the “Act on the Use of Numbers to Identify a Specific Individual in the Administrative Procedure” (Act No.27 of 2013; hereinafter referred to as the "Numbers Use Act"), i.e., personal information including individual number (my number).

■ “Personal Related Information”

“Personal Related Information” shall mean information related to certain individual including access log information associated with internet use, while not sufficient to identify a specific individual, distinctive in that one can recognize as “information related to a certain individual.” This includes information concerning information communication equipment (e.g., identifier including identification code unique to each equipment and location data), browsing history of webpages etc. available through cookie identifier etc., email address or account ID, through which alone a specific individual cannot be identified.

■ “Personal Data”

“Personal Data” shall be a concept regarding customer’s privacy and collective term for both of “Personal Information” and “Personal Related Information.”

■ “Statistical Information”

“Statistical Information” shall mean modified Personal Related Information for statistical purpose so that the information can no longer be associated with a specific individual.

(Table of Contents)

1. Collection of Personal Data

Our Company collects Personal Data in any of the following cases:

2. Purpose of Processing Personal Information

The purposes for which Our Company collects Personal Information are as follows:

3. Processing of Personal Related Information (Access Log etc.)

Our Company shall use Personal Related Information including access log for the purposes described below. Our Company may use Personal Related Information in connection with Personal Information Our Company collects. In such an event, Our Company shall limit the purpose to “Purpose of Processing Personal Information” prescribed in this privacy guideline. For details, please read here.

4. Joint Use of Personal Data

Our Company and group companies of Our Company may jointly use Personal Information collected by them within Shueisha Group. For detail of joint use, please read here.

5.Provision of Personal Information to Contractor

Our Company may commission process of Personal Information to a third party located in Japan to the extent necessary for the prescribed purpose of processing. Our Company shall limit the contractors for such commission to those Our Company deems reliable, and Our Company shall, in accordance with Our Company’s Personal Information Guideline, take necessary measures so that customers’ Personal Information is properly protected by such contractors. Our Company may commission to a foreign third party and provides Personal Information to such a third party within the scope permitted by APPI. So, for example, Our Company ensures that such a third party has established system necessary to continuously comply with rules corresponding to APPI.

6. Provision of Personal Information to a Third Party

Our Company shall not provide collected Personal Information to a third party without obtaining prior consent from a customer; provided that Our Company may provide Personal Information to a third party in any of the following cases:

7.Control etc. of Personal Information

Our Company shall control collected Personal Information properly in accordance with “Basic Policy on How to Control Personal Information of Shueisha.” For details of process of information and security control etc., please read here.

8. Disclosure, Correction etc. of Personal Information

Our Company shall respond as soon as reasonably possible to request by a customer of disclosure, correction etc. of his/her own Personal Information on the conditions that such request is in accordance with application procedure prescribed by Our Company and that in case of request for disclosure, Our Company has received handling charge for such procedure, provided that Our Company may not meet the request in cases where disclosure may seriously interfere with Our Company’s business or infringe third party’s right. Please understand and agree in advance that membership service provided by a website operated by Our Company and purchase of goods cannot be provided for a customer whose Personal Information is deleted. For details of application procedure, please read here.

9. Processing of Specific Personal Information

Considering that it is important social responsibility to handle individual number and Specific Personal Information (Specific Personal information etc.) safely and appropriately, Our Company takes measures for appropriate collection, use and protection of those information and control those information strictly, as follows:

10. Link to Outside Websites

The website operated by Our Company may include links to outside websites. In no event shall Our Company be responsible or liable for handling or protection of personal information or contents at outside websites. In case customer has any question or opinion, please ask relevant websites directly.

11.Amendment of Privacy Guideline

Our Company may amend whole or part of this privacy guideline from time to time in order to meet the changes of business of Our Company and/or amendment of laws and regulations concerning protection of Personal Information. In case of amendment, Our Company announces on such amendment in advance at this website for a certain period of time.

12.Inquiry on Personal Information

If a customer has any inquiry concerning treatment of Personal Information by Our Company, please contact here. Depending upon the inquiry, Our Company may confirm identity of the person who has made inquiry before responding such inquiry.

[Details of Shueisha Privacy Guideline]

3. Use of Personal Related Information (Access Log etc.)

·Our Company uses Personal Related Information including access log etc. for the following purposes:

·Details of Personal Related Information including access log etc. Our Company collects are as follows:

4. Joint Use of Personal Information

Our Company jointly use Personal Information collected by customers, as follows:

7. Control etc. of Personal Information

The websites operated by Our Company adopt high security server software (digital certificate for web server) named SSL (Secure Socket Layers) applicable when a customer inputs Personal Information. This is the most common security system in the world, which encrypts Personal Information so that a third party cannot review the content. By adopting this technology, Our Company seeks to establish secure website protected from risks associated with internet including wiretapping, tampering and ID theft of Personal Information.

8. Disclosure, Correction etc. of Personal Information

Those who request disclosure or correction etc. of his/her Personal Information Our Company collects may download application form prepared for each category of request, fill out necessary items of the application form and mail it to the following address of the consulting service. Those who request disclosure of his/her Personal Information are required to remit handling charge of JPY500 for 1 request each (including actual cost for response from Our Company and consumption tax) to the designated post office saving transfer account (please bear the necessary handling charge for such remittance). Should Our Company cannot confirm receipt of such amount within 10 days of receipt of the corresponding application form, Our Company shall be entitled to deem that there is no valid application. There are cases where some proof of identification is required for each application (For details, please refer to each application form).

[Points to Note When Applying]

12. Inquiry concerning Personal Information

■ Partner Companies